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Case Study on Jeju Airline’s Brand Strategy for Pioneering Low Cost Carrier Market

Chang Jo Yoo1 · Yun Hwa Song2 · Hyeok Min Kwon2

1 Professor of Marketing, Dongkuk University Business School Seoul, Korea, First author, corresponding author, 2 Ph.D Student of Marketing, Dongkuk University Business School Seoul, Korea

Published: August 2014 · Vol. 18 No. 3 · pp. 195-212
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