Korea Business Review

Korea Business Review

Edited by: Hyoung-Goo Kang Print ISSN: 2951-3596 Online ISSN: 2951-360X © THE KOREAN ACADEMIC SOCIETY OF BUSINESS ADMINISTRATION. Frequency: Quarterly (four times per year): February 28, May 31, August 31, and November 30
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Research Article

Marketing Communication Strategy of Diet Health Functional Food Brand Using Innovative New Product Development - The Case of Amore Pacific’s S’lite Slimmer DX -

Myung-Su Chae1 · Kim, Minsuk1 · Gap Yeon Jeong1

1 Hankuk University of Foreign Studies

Published: January 2012 · Vol. 16, No. 2 · pp. 63-87

DOI: https://doi.org/http://dx.doi.org/

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Korea Business Review · THE KOREAN ACADEMIC SOCIETY OF BUSINESS ADMINISTRATION.

Print ISSN 2951-3596 · Online ISSN 2951-360X

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