Marketing Communication Strategy of Diet Health Functional Food Brand Using Innovative New Product Development - The Case of Amore Pacific’s S’lite Slimmer DX -

Myung-Su Chae¹ · Min-Suk Kim² · Gap-Yeon Jeong²

¹ Hankuk University of Foreign Studies College of Business, Professor, ² Hankuk University of Foreign Studies College of Business, Doctoral Student

DOI: https://doi.org/http://dx.doi.org/