If PDF does not display, click here to download

1
박승배/시보광고 효과에 대한 시보광고 위치의 조절적 역할 :TV시보광고를 중심으로/마케팅연구/2007/22(3)/209~226/한국마케팅학회/ Google Scholar ›
2
박승배/시보광고 효과에 대한 광고길이의 조절적 역할/광고학연구/2007/18(4)/33~51/한국광고학회/ Google Scholar ›
3
부경희/5초 광고효과와 전략에 관한 이론적 고찰:부분노출,기회,강화,변형가설을 중심으로/광고학연구/1999/10(4)/107~126// Google Scholar ›
4
소비자행동론/임종원/경문사/2004/~/// Google Scholar ›
5
Aaker, David A/Consumer Evaluation of Brand Extension/Journal of Marketing/1990/54(1)/27~42// Google Scholar ›
6
Alba, Joseph/Effects in Brand Recall/Journal of Marketing Research/1986/23(3)/363~369// Google Scholar ›
7
Beltramini, Richard. F/Comprehension and Perceived Believability of Seals of Approval Information in Advertising/Journal of Advertising/1993/22(3)/3~13// Google Scholar ›
8
Calder, B. J/commercial Wearout: An Information Processing View/Journal of Marketing Research/1980/15(5)/173~186// Google Scholar ›
9
Costley, Carolyn L/Selective Recall and Information Use in Consumer Preferences/Journal of Consumer Research/1992/18(1)/464~474// Google Scholar ›
10
Coulter,Keith S/The Effect of Affective Responses to Media Context on Advertising Evaluation/Journal of Advertising/1988/27/41~51// Google Scholar ›
11
Fabian,George S/15-Second Commercials:The Inevitable Evolution/Journal of Advertising Research/1986/26(8)/3~5// Google Scholar ›
12
Children's Mathematical Development,Washington/Geary,D.C/American Psychological Association/1994/~/// Google Scholar ›
13
Gelman,R/First Principles Organize Attention to and Leanring about Relevant Data : Number and the Animate-inanimate Distinction as Examples/Cognitive Science/1990/14/79~106// Google Scholar ›
14
Janiszewski,Chris/Preconscious Processing Effects: The Independence of Attitude Formation and Conscious Thought/Journal of Consumer Research/1988/15(2)/199~210// Google Scholar ›
15
Strategic Brand Management/Keller,Kevin L/Prentice Hall/2003/~/// Google Scholar ›
16
Keller K.L/Conceptualizing, Measuring,and Managing Customer-Based Equity/Journal of Marketing/1993/57(1)/1~22// Google Scholar ›
17
MacInnis, Deborah J/Information Processing from Advertising:Toward an Integrative Framework/Journal of Marketing/1989/53(10)/1~23// Google Scholar ›
18
Mackenzie, Scott B/An Empirical Examination of the Structural Antecedents of Attitude-Toward-the- Ad in an Advertising Pretesting Context/Journal of Marketing/1989/53(1)/48~65// Google Scholar ›
19
Malaviya, P/Ad Repetition in a Cluttered Environment: The Influence of Type of Procession/Psychology and Marketing/1999/16(2)/99~118// Google Scholar ›
20
Maheswaran, Durairaj/Effect of Knowledge, Motivation, and Type of Message on Ad Processing and Product Judgement/Journal of Consumer Research/1990/17(2)/66~73// Google Scholar ›
21
Mogilner, Cassie/The Time vs. Money Effect: Shifting Product Attitudes and Decisions through Personal Connection/Journal of Consumer Research/2009/36(3)/277~291// Google Scholar ›
22
Nelson, Michelle R/Brand Placements Bollywood Style/Journal of Consumer Behavior/2006/5/211~221// Google Scholar ›
23
Nelson, Michelle R/Adolescent Brand Consciousness and Product Placement: Awareness, Liking and Perceived Effects on Self and Others/International Journal of Consumer Studies/2005/29/515~528// Google Scholar ›
24
Tversky, E/Judgement Under Uncertainty: Heuristics and Bias/Science/1985//1124~1131// Google Scholar ›

The Effect of Time Check Stimuli and the Brand Power on the Time Check Advertising Effectiveness