Korea Business Review

Korea Business Review

Edited by: Hyoung-Goo Kang Print ISSN: 2951-3596 Online ISSN: 2951-360X © THE KOREAN ACADEMIC SOCIETY OF BUSINESS ADMINISTRATION. Frequency: Quarterly (four times per year): February 28, May 31, August 31, and November 30
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Research Article

New Product Development and Marketing Process of a Korean SME: The Challenge of Watos Corea

Hong, Jinhwan1 · Shijin Yoo2 · Song, Gongseok3

1 Optimum Consulting, 2 Korea University, 3 Watos Korea

Published: January 2008 · Vol. 12, No. 2 · pp. 71-93
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Korea Business Review · THE KOREAN ACADEMIC SOCIETY OF BUSINESS ADMINISTRATION.

Print ISSN 2951-3596 · Online ISSN 2951-360X

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