PDF가 표시되지 않으면 여기를 클릭하여 다운로드

1
Nongshim (2025). 60 Years of Nongshim, Seoul, South Korea: Nongshim. Google Scholar ›
2
Aaker, D. A., & Keller, K. L. (1990). Consumer evaluations of brand extensions. Journal of Marketing, 54(1), 27-41. https://doi.org/10.1177/002224299005400102 Google Scholar ›
3
Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99–120. https://doi.org/10.1177/014920639101700108 Google Scholar ›
4
Bartlett, C. A., & Ghoshal, S. (1989). Managing across borders: The transnational solution. Harvard Business School Press. Google Scholar ›
5
Day, G. S. (1994). The capabilities of market-driven organizations. Journal of Marketing, 58(4), 37-52. https://doi.org/10.1177/002224299405800404 Google Scholar ›
6
de Mooij, M., & Hofstede, G. (2010). The Hofstede model: Applications to global branding and advertising strategy and research. International Journal of Advertising, 29(1), 85-110. https://doi.org/10.2501/S026504870920104X Google Scholar ›
7
Dyer, J. H., & Singh, H. (1998). The relational view: Cooperative strategy and sources of interorganizational competitive advantage. Academy of Management Review, 23(4), 660-679. https://doi.org/10.5465/amr.1998.1255632 Google Scholar ›
8
Erdem, T., & Swait, J. (1998). Brand equity as a signaling phenomenon. Journal of Consumer Psychology, 7(2), 131-157. https://doi.org/10.1207/s15327663jcp0702_02 Google Scholar ›
9
Ghoshal, S., & Nohria, N. (1993). Horses for courses: Organizational forms for multinational corporations. Sloan Management Review, 34(2), 23-35. Google Scholar ›
10
Hoyer, W. D. (1984). An examination of consumer decision making for a common repeat purchase product. Journal of Consumer Research, 11(3), 822-829. https://doi.org/10.1086/209017 Google Scholar ›
11
Huh, M. (2018). Enhancing the Competitiveness of Korean Firms: Dynamic Capabilities Perspective, Korea Business Review, 22(2), 155-175. https://dx.doi.krg/10.17287/kbr.2018.22.2.155 Google Scholar ›
12
Johanson, J., & Vahlne, J.-E. (1977). The internationalization process of the firm: A model of knowledge development and increasing foreign market commitments. Journal of International Business Studies, 8(1), 23-32. https://doi.org/10.1057/palgrave.jibs.8490676 Google Scholar ›
13
Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. Journal of Marketing, 57(1), 1-22. https://doi.org/10.1177/002224299305700101 Google Scholar ›
14
Klemperer, P. (1995). Competition when consumers have switching costs: An overview with applications to industrial organization, macroeconomics, and international trade. The Review of Economic Studies, 62(4), 515-539. https://doi.org/10.2307/2298075 Google Scholar ›
15
Kraft, F. B., & Goodell, P. W. (1993). Identifying the health conscious consumer. Journal of Health Care Marketing, 13(3), 18-25. Google Scholar ›
16
Leonard-Barton, D. (1992). Core capabilities and core rigidities: A paradox in managing new product development. Strategic Management Journal, 13(S1), 111-125. https://doi.org/10.1002/smj.4250131009 Google Scholar ›
17
Levitt, T. (1965). Exploit the product life cycle. Harvard Business Review, 43(6), 81–94. Google Scholar ›
18
Levitt, T. (1983). The globalization of markets. Harvard Business Review, 61(3), 92–102. Google Scholar ›
19
Park, Y. & Rhee, D. (2012). UNIQLO! The Philosophy of Globalization Moves in Clothes, Korea Business Review, 16(4), 55-84. Google Scholar ›
20
Porter, M. E. (1980). Competitive strategy: Techniques for analyzing industries and competitors. Free Press. Google Scholar ›
21
Rogers, E. M. (2003). Diffusion of innovations (5th ed.). Free Press. Google Scholar ›
22
Samuelson, W., & Zeckhauser, R. (1988). Status quo bias in decision making. Journal of Risk and Uncertainty, 1(1), 7-59. https://doi.org/10.1007/BF00055564 Google Scholar ›
23
Sharp, B. (2010). How brands grow: What marketers don’t know. Oxford University Press. Google Scholar ›
24
Steenkamp, J.-B. E. M. (2019). Global versus local consumer culture: Theory, measurement, and future research directions. Journal of International Marketing, 27(1), 1-19. https://doi.org/10.1177/1069031X18811289 Google Scholar ›
25
Teece, D. J., Pisano, G., & Shuen, A. (1997). Dynamic capabilities and strategic management. Strategic Management Journal, 18(7), 509-533. https://doi.org/10.1002/(SICI)1097-0266(199708)18:7<509::AID-SMJ882>3.0.CO;2-Z Google Scholar ›
26
Wood, W., & Neal, D. T. (2009). The habitual consumer. Journal of Consumer Psychology, 19(4), 579-592. https://doi.org/10.1016/j.jcps.2009.08.003 Google Scholar ›
27
Yoo, C. & Kim, J. (2016). Case Study: ‘BiBigo’ Marketing Strategy to Be Global No.1 K-Food Brand, Korea Business Review, 20(4), 183-204. http://dx.doi.org/10.17287/kbr.2016.20.4.183 Google Scholar ›
28
Zou, S., & Cavusgil, S. T. (2002). The GMS: A broad conceptualization of global marketing strategy and its effect on firm performance. Journal of Marketing, 66(4), 40-56. https://doi.org/10.1509/jmkg.66.4.40.18518 Google Scholar ›

辛라면 40년: 글로벌 표준화 전략에서 글로컬 전략으로의 전환