PDF가 표시되지 않으면 여기를 클릭하여 다운로드

1
20 Years of Trust/http://www.edelman.com/20yearsoftrust//Edelman Trust Barometer/2022//2021 Google Scholar ›
2
Furnham, A./Belief in a Just World: Review and Critique of the Individual Difference Literature/British Journal of Social Psychology/1989/28(4)/365~384// Google Scholar ›
3
Handbook of Positive Psychology/Harter, S./Oxford University Press/2002/382~394///Authenticity Google Scholar ›
4
Hill, C. W. L./Differentiation versus Low Cost or Differentiation and Low Cost: A Contingency Framework/Academy of Management Review/1988/13(3)/401~412// Google Scholar ›
5
Democratizing Finance: The Radical Promise of Fintech/Laboure, M./Harvard University Press/2022/~/// Google Scholar ›
6
The Belief in a Just World/Lerner, M. J./Springer/1980/9~30///The Belief in a Just World Google Scholar ›
7
Li, F./Why Have All Western Internet Firms (WIFs) Failed in China? A Phenomenon-based Study/Academy of Management Discoveries/2019/5(1)/13~37// Google Scholar ›
8
Mayer, R. C./An Integrative Model of Organizational Trust/Academy of Management Review/1995/20(3)/709~734// Google Scholar ›
9
Merrilees, B./Building Generalizable SME International Marketing Models Using Case Studies/International Marketing Review/1999/16(4/5)/326~344// Google Scholar ›
10
Moorman, C./Relationships Between Providers and Users of Market Research: The Dynamics of Trust Within and Between Organizations/Journal of Marketing Research/1992/29(3)/314~328// Google Scholar ›
11
Fintech and Banking. Friends or Foes?/https://ssrn.com/abstract=3099337/Navaretti, G. B./2022//2018 Google Scholar ›
12
Oviatt, B. M./Challenges for Internationalization Process Theory: The case of international new ventures/MIR: Management International Review/1997/37/85~99// Google Scholar ›
13
Competitive Strategy/Porter, M. E./Free Press/1980/~/// Google Scholar ›
14
Rogers, E. M./Homophily-Heterophily: Relational Concepts for Communication Research/Public Opinion Quarterly/1970/34(4)/523~538// Google Scholar ›
15
Managing Imitation Strategies/Schnaars, S./Free Press/1994/~/// Google Scholar ›
16
Schurr, P. H./Influences on Exchange Processes: Buyers’ Preconceptions of a Seller’s Trustworthiness and Bargaining Toughness/Journal of Consumer Research/1985/11(4)/939~953// Google Scholar ›
17
Westhead, P./The Internationalization of New and Small Firms: A Resource-based View/Journal of Business Venturing/2001/16(4)/333~358// Google Scholar ›
18
Case Study Research: Design and Methods/Yin, R. K./Sage/1994/~/// Google Scholar ›
19
Zachary, M. A./Entry Timing: Enduring Lessons and Future Directions/Journal of Management/2015/41(5)/1388~1415// Google Scholar ›
20
고성수/[거대 인터넷플랫폼 독점 피해 현실로] 법망 피해가는 구글 통행세에 소비자 지갑만 털려/내일신문/2022/~// Google Scholar ›
21
김경진/교통관광에서 후발브랜드의 차별화 전략에 관한 연구/비즈니스융복합연구/2018/3(2)/1~5/한국비즈니스학회/http://dx.doi.org/10.31152/JB.2018.10.3.2.1 Google Scholar ›
22
진정성 마케팅/김상훈/21세기북스/2019/~/// Google Scholar ›
23
김상훈/에스티앤컴퍼니: 영단기의 성인 영어교육 시장 후발진입 전략/Korea Business Review/2015/19(3)/59~82/한국경영학회/ Google Scholar ›
24
김정심/4차 산업혁명을 선도하는 알리바바: 핀테크와 신유통을 중심으로/Korea Business Review/2020/24(2)/73~99/한국경영학회/10.17287/kbr.2020.24.2.73 Google Scholar ›
25
RA 시장규모 추이자료 (22년 6월말 기준)/www.ratestbed.kr:7443/portal/bbs/B0000006/list.do?menuNo=200241/로보어드바이저 테스트베드센터/2022//2022 Google Scholar ›
26
박철형/벤처기업 제닉의 성장과 중국 진출/Korea Business Review/2015/19(3)/119~150/한국경영학회/ Google Scholar ›
27
백민정/“20만원 광고비, 300만원 됐다” 야놀자에 들끓는 ‘을’의 분노/중앙일보/2021/~// Google Scholar ›
28
이동기/신생 하이테크 SME의 국제화 프로세스 - 게임산업 사례를 중심을로/Korea Business Review/2003/6(2)/28~46/한국경영학회/ Google Scholar ›
29
서비스 마케팅/이유재/학현사/2019/~/// Google Scholar ›
30
이혁진/인공지능 의료서비스의 환자 순응도에 관한 연구: 신체적 위험의 조절효과와 신뢰의 매개효과를 중심으로/소비자학연구/2022/33(1)/1~22/한국소비자학회/http://dx.doi.org/10.35736/JCS.33.1.1 Google Scholar ›
31
전성민/핀테크 산업 규제와 스타트업 활성화 방안에 대한 탐색적 연구: 미국, 중국, 한국 사례를 중심으로/벤처창업연구/2020/15(1)/45~57/한국벤처창업학회/10.16972/apjbve.15.1.202002.45 Google Scholar ›
32
천호성/쿠팡 닭가슴살 사려다 ‘멤버십 연장’ 할 뻔…눈속임도 ‘와우’/한겨레/2022/~// Google Scholar ›
33
최원우/하이브리드 로보어드바이저 활용의 사례와 제언/Korea Business Review/2018/22(3)/33~52/한국경영학회/http://dx.doi.org/10.17287/kbr.2018.22.3.33 Google Scholar ›
34
하영원/속성의 정렬성과 가치 관련성이 후발브랜드 차별화에 미치는 영향/경영학연구/2004/33(2)/601~630/한국경영학회/ Google Scholar ›

핀테크 시장 후발 기업의 차별화 전략: